I have a life long obsession with being practical and finding better ways to compete for the win. That obsession lead me to sales then business development and marketing. I am fortunate to have hands-on strategic and tactical success in every step of the demand generation funnel, from awareness-to-sales-to-loyalty. My approach is to keep it simple to start and systematically build when there is validated success. This can be done rapidly, if transparency is maintained and the BS is cut out. I like to think I have a sharp knife. A couple of decades ago, an old sales manager taught me the importance of “keeping the blade sharp”. He meant it in the old school sales perspective but it can be applied to business, modern marketing and sales too.
This direct-to-results methodology has driven Iron-Point’s explosive organic growth and continues to win with clients everyday. My mantra is ‘Find the simplest solution and get it done.’
I have had the privilege of empowering great brands, such as: DirecTV, Mattel, Disney, FOX, Seagate, Burger King, Webtrends, Fandango, Farmers Insurance, Union Bank, Carnival, eFax, Honda and Toyota with marketing technology, analytics and consulting to increase the ROI from every marketing dollar spent.
My proudest professional moments have been leading the growth of small companies by growing revenue and building a fun, high-performance culture along the way.
*Yes these thoughts, observations and opinions are my own. I want this blog to be true to the original essence of ‘blogging”, aka web log, journal of my mind and ongoing experience.
Please connect with me below or on social media. I would love to hear your thoughts, experiences and ideas. Oh, and if you find typos or find anything crazy – feel free to let me know.
Middle age new father. Husband. Supporter of the under dog. Problem Solver. Dominant driver. Nerd. Catalyst. Dog lover. Outdoorsman. Motorcyclist. Organic.